NOT READY - Graphic Design & Music knowledge

Birthday pressie form the lady!
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This is ME!

If you are one of the millions of football fans who wondered what you were going to do on Valentines Day when faced with the decision of, big game versus the missus, then Puma had decided that this was the solution. Personally, I know that P.O.W. would have cut my nuts off if this is what I did (although I wasn’t in the UK with her at all this year), none the less a great viral and great idea! Hats off to Puma, enjoy…

YO!

The Princess of Wales and myself did a little shoot for New Era,  which some of you will probably see around town over the next few weeks. It was based on a shot we took which ended up here: CHECK ME OUT! and can be seen, here:

Check the final shots and campaign here:

NEW ERA & MAJOR LEAGUE BASEBALL LAUNCH DOUBLE MEANING CAMPAIGN
Exclusive promotion in conjunction with New Era’s European flagship stores and Citadium in France

LONDON, UK, (November 25th, 2009) – New Era Cap Co., Inc., the authentic global lifestyle brand, today announced its double-meaning campaign with Major League Baseball. The month long promotion features out-of-home marketing methods to communicate their long-serving partnership as well as supporting the profile of both brands within the consumer marketplace.

The campaign imagery will be located in key public areas surrounding New Era’s three European flagship stores in London, Berlin and Birmingham as well as Paris’ major sports and fashion department store, Citadium. The promotion will feature three different action shots with a supporting caption such as ‘switch hitter’ and ‘stolen base’. The caption implies a literal and metaphoric meaning to the image with an additional text explanation of the official baseball terminology in detail.

A supplementary element to the campaign is a chance for people to enter a competition and win a trip for two to New York City with four nights accommodation, tickets to a NY Yankees game and evening entertainment at a popular music gig in the heart of NYC. The competition ballots can be found exclusively in New Era’s European flagship stores, Citadium and www.neweracap.co.uk for a month long period.

This ongoing campaign celebrates the connection between New Era, Major League Baseball and its diverse consumer base, and helps clarify the brand’s heritage roots within American sports.

Very nice bit of work in Basement carpark entrance design, Nike European Headquarters, Hilversum, the Netherlands. ‘MATTE’ are responsible for this as they are for some very nice, very graphical, apparel designs for Nike womans wear. Have a look and see what you think.

PEACE

Just got mine and I’m lovin’ it!

PEACE

Friday after work I jumped on the boat from Gotham City (Canary Wharf) straight after work and headed into Shoreditch to meet the missus. The Princess of Wales was spinning some records at the WAH nail bar launch and I was going to show some support. As per with the lady, we slightly sidetracked on the way, bumping into people we know and ending up at the launch party Reebok were putting on for Namalee, who has recently designed a new shoe based on wonder woman’s sandals. I was expecting a good show seeing as the one and only Jenny Scott had done something very similar a couple of years back with CLAW MONEY and  NIKE, which was ace, but this really was a disappointment. Firstly I wasn’t overly impressed with the shoes and secondly they could have done more with the installation. But hey, I don’t really care anyway. So, after a brief stop to pick up a friend we were off to Kingsland Road…

I wasn’t sure what to expect of the WAH nails launch party and on arrival was even more confused. It was quiet early doors, with the usual East heads turning up in drips and drabs whilst the ladies were getting their nails done and the music was warming up. Unfortunately, that was the recipe for rest of the evening. The shop got busier, the music got louder adn we all went home. A new chapter in the WAH story began. So here are some pics, enjoy.

PEACE

I found this site whilst looking through some bits and pieces online and really like the concept. It’s a very simple idea executed very well. It is for the Italian market but could easily have been rolled out in other countries because of it’s simplicity. Anyway, I think this is ace, a more fun way of showing off a new range of products.

Check it out here: http://www.nikesportswearstories.com/

PEACE