YO!
The Princess of Wales and myself did a little shoot for New Era, which some of you will probably see around town over the next few weeks. It was based on a shot we took which ended up here: CHECK ME OUT! and can be seen, here:
Check the final shots and campaign here:
NEW ERA & MAJOR LEAGUE BASEBALL LAUNCH DOUBLE MEANING CAMPAIGN
Exclusive promotion in conjunction with New Era’s European flagship stores and Citadium in France
LONDON, UK, (November 25th, 2009) – New Era Cap Co., Inc., the authentic global lifestyle brand, today announced its double-meaning campaign with Major League Baseball. The month long promotion features out-of-home marketing methods to communicate their long-serving partnership as well as supporting the profile of both brands within the consumer marketplace.
The campaign imagery will be located in key public areas surrounding New Era’s three European flagship stores in London, Berlin and Birmingham as well as Paris’ major sports and fashion department store, Citadium. The promotion will feature three different action shots with a supporting caption such as ‘switch hitter’ and ‘stolen base’. The caption implies a literal and metaphoric meaning to the image with an additional text explanation of the official baseball terminology in detail.
A supplementary element to the campaign is a chance for people to enter a competition and win a trip for two to New York City with four nights accommodation, tickets to a NY Yankees game and evening entertainment at a popular music gig in the heart of NYC. The competition ballots can be found exclusively in New Era’s European flagship stores, Citadium and www.neweracap.co.uk for a month long period.
This ongoing campaign celebrates the connection between New Era, Major League Baseball and its diverse consumer base, and helps clarify the brand’s heritage roots within American sports.
